What does the word ‘charity’ mean to you?

A first impression is often a lasting impression. So, The Fundraiser headed to the streets to find out what the word ‘charity’ really means to Joe Public

Amy Lawson, 28, architect

Organisations that are aiming to help people, communities or groups which suffer some kind of hardship. I think of the beneficiary first, rather than the big names. I have quite a lot of friends who work for charities so I tend to give to those through a monthly tithe. I don’t really give to bigger charities – I usually support those that are working locally.

Claire Hewitt, 26, PR

The first thing that springs to mind today is the article I read this morning on chuggers in west London causing problems, but that wouldn’t normally be my first thought. I am really interested in international development and would love to work for a charity. I’d really like to focus on the strategic side of what charities do and how they make the most impact with the resources they have. On the whole, my perception of charities is very positive.

Daniel Paige, 20, student

It’s quite a personal thing for me because I’ve lost family members and friends to Cancer. When someone mentions charity, I always think of Cancer Research UK and similar organisations. This is because it’s something I feel strongly about – it hits home. A friend of mine recently walked the Great Wall of China for charity so I supported her. I’ll always help if I’m able to.

Andy Wiater, 51, electronics engineer

My first thought is ‘I should give some money’. I regularly buy the Big Issue and support disaster appeals but I also have to give to gambling charities as part of my business. It’s in the agreement for a gambling license that you donate to charity every year. It annoys me a little that I’m forced to give out of my annual turnover because I’m self-employed and it’s a small business. It’s nicer to be able to give to the charities you have chosen to support, I must admit.

Caroline Wheeler, 54, receptionist

Charities are supportive and  there for you when you want to ask a question or need advice. I had to seek advice at one point and I now support that charity myself, so it was a positive experience for me.

Neil Francis, 27, client services manager

It’s chuggers straight away, for me, which is really awful because it is quite a negative connotation. They are always in the same spots and you feel hassled. I walk through the same area twice a day and I can be stopped four or five times. I understand that they need to make money, I just think people can now give through much more convenient methods. For instance, we have a payroll scheme at work, which takes money before you’re taxed on it. That and sponsored events are much more appealing ways to give.

Want to make a better first impression with potential supporters? Read our 5 top tips for building a positive perception of your charity.