How can GDPR compliance benefit your charity’s marketing function? For those who aren’t prepared for the new legislation, should you be expecting penalties? The DMA’s Director of Policy and Compliance, John Mitchison, explains.

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Building a willing audience is at the heart of the incoming data protection regulation, so charities must consider their approach carefully to take advantage of the opportunities it presents. Richard Turner explains more…

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Join us for a one-day conference designed specifically to help charities develop fundraising and communication strategies.

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According to global management consulting firm, McKinsey Development, campaigns that combine digital and printed materials bring in 25% more responses than a digital campaign alone. A partnership between print and digital can help you to bring in those donors. Your direct mailing should guide your donors to your website...

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We all know it costs less to retain supporters than acquire them, but are you aware of the true impact of donor attrition on your organisation over time? Jay Love reveals the 4 hidden costs you need to consider

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Fundraisers seeking ways to start restoring the public’s trust should ask themselves this one simple question, says Patrick Murray

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Here are the questions you need to ask to ensure you're handling your supporters’ data securely, says Russell Hargrave

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Suzanne Lewis sets out the crucial steps to follow if a supporter sends you a ‘stop’ request

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Karen Pritchard, product director at Millennium Data, advises charities to send out direct mail campaigns in June and July while they can still afford to.

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John McWhinney shares his tips on how to write successful fundraising letters that your donors will love

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