The Fundraiser - Practical advice and insight for the charity sector

How will coronavirus impact fundraising and what can you do to prepare?

A couple of months ago, if you were asked what would have the biggest impact on the fundraising sector in 2020, you would probably have a very different answer. Coronavirus will have a significant impact on sectors across the board and fundraising will certainly not be exempt from that...

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Posted in How To Guides, Ask the Experts, Trends & Research, Individual Giving, General Fundraising, Direct Marketing, Campaigns & Appeals Social Media & SEO

Four ways to use Facebook to boost your non-profit's fundraising efforts

Date posted: 12 Nov 2019

Since Facebook introduced their charitable giving tools in 2015, people worldwide have raised over $1 billion through Facebook fundraisers and donate buttons, and over 20 million people have either donated to or started a fundraiser on Facebook...

Posted in How To Guides, Special Focus, Individual Giving, General Fundraising, Direct Marketing, Multichannel Fundraising, Small Charity Fundraising, International Fundraising

10 things to consider in your welcome programme

Date posted: 05 Nov 2019

As fundraisers, we're always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it's not always obvious how to map out a journey that includes strategic and tactical planning as well as appropriately personalised responses to your valuable newly recruited supporters...

Posted in Ask the Experts, Special Focus, Training & Events, Legacies & In Memory, Direct Marketing Policy & Regulatory

GDPR is here � but what�s next?

Date posted: 24 May 2018

How can GDPR compliance benefit your charity�s marketing function? For those who aren�t prepared for the new legislation, should you be expecting penalties? The DMA�s Director of Policy and Compliance, John Mitchison, explains.

Posted in Opinion, General Fundraising, Direct Marketing Recruitment & HR, Policy & Regulatory

GDPR: You have some important choices to make

Date posted: 25 Oct 2017

Building a willing audience is at the heart of the incoming data protection regulation, so charities must consider their approach carefully to take advantage of the opportunities it presents. Richard Turner explains more�

Posted in Case Studies, Special Focus, Individual Giving, Legacies & In Memory, General Fundraising, Direct Marketing, Campaigns & Appeals, Grants & Funding, Door to Door Fundraising, Local & Community Fundraising, Online & Mobile Fundraising, Multichannel Fundraising, Small Charity Fundraising Social Media & SEO, Technology & Digital, PR & Marketing, Training & Development, Communications, Policy & Regulatory, Charity Management

Book your place

Date posted: 21 Feb 2017

Join us for a one-day conference designed specifically to help charities develop fundraising and communication strategies.

Posted in Opinion, Trends & Research, Direct Marketing, Online & Mobile Fundraising Technology & Digital, Products & Services

Digital + printed materials bring in 25% more responses than a digital alone

Date posted: 18 May 2016

According to global management consulting firm, McKinsey Development, campaigns that combine digital and printed materials bring in 25% more responses than a digital campaign alone. A partnership between print and digital can help you to bring in those donors. Your direct mailing should guide your donors to your website...

Posted in Special Focus, Individual Giving, Major Donor & Philanthropy, Direct Marketing Donor Management & Behaviour

The 4 hidden costs of poor donor retention

Date posted: 03 May 2016

We all know it costs less to retain supporters than acquire them, but are you aware of the true impact of donor attrition on your organisation over time? Jay Love reveals the 4 hidden costs you need to consider