The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

23 pages

Posted in How To Guides, General Fundraising, Event Fundraising, Campaigns & Appeals, Local & Community Fundraising, Small Charity Fundraising Social Media & SEO, Technology & Digital, Products & Services

4 ways to market a charity fundraiser without breaking the bank

Date posted: 07 Jan 2020

At the root of a non-profit is the passion for a cause that brings good into the world. To promote that cause, non-profits need effective fundraising. And for people to hear about a fundraiser, you need to market it. Yet with limited resources, funds, and staff, how can you promote your cause...

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Posted in How To Guides, Ask the Experts, Special Focus, Analysis Data Management, Communications

Supporter data hygiene: 6 tips to ensure your database stays in good shape

Date posted: 21 Nov 2019

There is nothing worse that finding out a charity communication has caused distress. We have all heard horror stories of mailings mistakenly sent out to a recently deceased file, or phone calls made to vulnerable people, but a more common issue is when a communication is sent to a previous occupier's old address and so never reaches its...

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Posted in How To Guides, Ask the Experts, Trends & Research, Individual Giving, General Fundraising, Direct Marketing, Campaigns & Appeals Social Media & SEO

Four ways to use Facebook to boost your non-profit's fundraising efforts

Date posted: 12 Nov 2019

Since Facebook introduced their charitable giving tools in 2015, people worldwide have raised over $1 billion through Facebook fundraisers and donate buttons, and over 20 million people have either donated to or started a fundraiser on Facebook...

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Posted in How To Guides Innovation, Technology & Digital, Products & Services, PR & Marketing, Communications, Charity Management

6 ways to create a strong brand for your charity

Date posted: 08 Nov 2019

Creating a strong brand is an essential way to engage people with your organisation and communicate your values. In busy and under-resourced organisations it’s easy to put branding and marketing to the bottom of a to-do list and categorise them as ‘nice to have’ rather than crucial...

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Posted in How To Guides, Special Focus, Individual Giving, General Fundraising, Direct Marketing, Multichannel Fundraising, Small Charity Fundraising, International Fundraising

10 things to consider in your welcome programme

Date posted: 05 Nov 2019

As fundraisers, we're always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it's not always obvious how to map out a journey that includes strategic and tactical planning as well as appropriately personalised responses to your valuable newly recruited supporters...

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Posted in How To Guides, Trends & Research, Online & Mobile Fundraising Social Media & SEO, Technology & Digital

4 ways to use Instagram to boost your non-profit’s fundraising efforts

Date posted: 01 Oct 2019

Just 30% of non-profits are currently using Instagram to raise money and awareness. With 1 billion users accessing the platform every month, 50% of those are scrolling through their feed each day, meaning there is a huge opportunity for charities to use the platform to reach potential donors…

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23 pages