Posted in Special Focus, Legacies & In Memory

3 key challenges of the Legacy Administrator

Date posted: 08 Oct 2018

We need to quash the perception that Legacy Administration is little more than �banking and thanking� by raising the profile of Legacy Officers and educating colleagues on what they do. That�s according to Duane Saunders, Legacy Administration Manager at Marie Curie and speaker at the Excellence in Legacy Administration conference 2018...

Posted in How To Guides, Legacies & In Memory

4 reasons why Legacy Administration is more than just �banking and thanking�

Date posted: 01 Oct 2018

Legacy Administrators play an integral part in maximising income, guarding reputation and forecasting income. Eifron Hopper, Legacy Income Manager at RNLI and moderator at the Excellence in Legacy Administration conference 2018, explains the inherent challenges faced by Legacy Administrators�

Posted in Trends & Research, Legacies & In Memory

Which charities are recording the highest increases in legacy income?

Date posted: 27 Sep 2018

Data from Smee & Ford�s Legacy Trends 2018 report reveals that Macmillan Cancer Support has topped the charts for the greatest growth in legacy income with a £12.9 million annual increase.

Posted in Case Studies, Legacies & In Memory

Unicef: the future is digital for legacy fundraising

Date posted: 07 Sep 2018

This summer Smee & Ford reported that the UK legacy market is worth between an estimated £2.8 billion and £2.9 billion � the largest ever reported. The general long-term trend is that charitable estates are increasing, with just over 6% of the population leaving a legacy.

Posted in Case Studies, Legacies & In Memory

St Mungo�s first multi-channel legacy appeal

Date posted: 07 Sep 2018

It�s a myth that older generations aren�t online savvy. A recent study found a surge in older users on Facebook. This resulted in over-55s becoming the second-biggest demographic of its users this year, which is a core group for many legacy teams�

Posted in Case Studies, Legacies & In Memory

Mind: using digital and social media to spark legacy giving

Date posted: 07 Sep 2018

Mind�s digital legacy campaign has been an unprecedented success story; it was shortlisted for a National Fundraising Award and continues to drive new supporters to the charity. Douglas Flood, Mind�s Legacy and In Memory Marketing Manager, explains more�

Posted in Trends & Research, Legacies & In Memory

Baby boomers: which causes are they leaving legacies to?

Date posted: 23 Aug 2018

A new report from legacy data analyst Smee & Ford reveals the causes that the baby boomer generation leaves most gifts to and finds stark differences between age brackets within this generational cohort...

Posted in Analysis, Legacies & In Memory

Why the sector needs to collaborate on Wills

Date posted: 15 Jun 2018

It is an undeniable truth that there is strength in numbers, and this is certainly the case when it comes to creating a behavioural change and normalising legacy giving�

Posted in Special Focus, Analysis, Trends & Research, Legacies & In Memory Donor Management & Behaviour

More legators now leave gifts in Wills to overseas aid and the environment

Date posted: 13 Jun 2018

Early evidence from Smee & Ford�s five-year legacy trends report suggests that the emerging population of legators are leaving more gifts to environmental and overseas aid organisations than ever before�