The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

2 pages

Posted in How To Guides, Special Focus, Individual Giving, General Fundraising, Direct Marketing, Multichannel Fundraising, Small Charity Fundraising, International Fundraising

10 things to consider in your welcome programme

Date posted: 05 Nov 2019

As fundraisers, we're always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it's not always obvious how to map out a journey that includes strategic and tactical planning as well as appropriately personalised responses to your valuable newly recruited supporters...

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Posted in Trends & Research, Campaigns & Appeals, Multichannel Fundraising Innovation, PR & Marketing

6 affordable, eco-friendly merchandise ideas for your charity campaign

Date posted: 22 Oct 2019

Investing in quality merchandise can lead to a rise in product sales; in turn, your charity will incur a profit. But let’s be honest, merchandise can be pretty pricey and rarely is it environmentally-friendly. So, the million-dollar question is: how can you keep within budget, support sustainability and still generate some income from merchandise?

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Posted in How To Guides, General Fundraising, Multichannel Fundraising Income Diversification

A step-by-step guide to organising a major appeal

Date posted: 28 Feb 2018

There is a misconception that a major appeal requires a capital project – it doesn’t. And it is not just about getting cash, but transforming fundraising permanently. Either way, the result must be inspirational, something your CEO really wants, and inspire donors to want to be a part of. Giles Pegram explains where you should start…

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Posted in Case Studies, Special Focus, Individual Giving, Legacies & In Memory, General Fundraising, Direct Marketing, Campaigns & Appeals, Grants & Funding, Door to Door Fundraising, Local & Community Fundraising, Online & Mobile Fundraising, Multichannel Fundraising, Small Charity Fundraising Social Media & SEO, Technology & Digital, PR & Marketing, Training & Development, Communications, Policy & Regulatory, Charity Management

Book your place

Date posted: 21 Feb 2017

Join us for a one-day conference designed specifically to help charities develop fundraising and communication strategies.

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Posted in Special Focus, General Fundraising, Campaigns & Appeals, Online & Mobile Fundraising, Multichannel Fundraising, Crowd Funding Social Media & SEO, Innovation

Putting the sparkle into Christmas campaigns

Date posted: 16 Dec 2015

From Save The Children's classic Christmas Jumper Day to Shelter's hard-hitting 100,000 Homeless appeal, seasonal campaigns come in many different wrappings. Alex Goldup takes us on a quick sleigh ride through the world of festive fundraising and asks: what can we learn from successful Christmas campaigns?

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2 pages