The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

5 pages

Posted in Interviews, Ask the Experts, Opinion, Individual Giving, Major Donor & Philanthropy, General Fundraising Innovation, Donor Management & Behaviour, Communications

Creating a seamless supporter journey - an interview with Joe Jenkins

Date posted: 25 Nov 2019

Joe is Director of Supporter Impact and Income at The Children's Society, leading the Income Generation and Supporter Engagement teams. Ahead of his session at the Future Fundraising conference on 23 March 2020, Joe spoke to us about the importance of creating a seamless supporter journey...

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Posted in How To Guides Innovation, Technology & Digital, Products & Services, PR & Marketing, Communications, Charity Management

6 ways to create a strong brand for your charity

Date posted: 08 Nov 2019

Creating a strong brand is an essential way to engage people with your organisation and communicate your values. In busy and under-resourced organisations itís easy to put branding and marketing to the bottom of a to-do list and categorise them as Ďnice to haveí rather than crucial...

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Posted in Trends & Research, Campaigns & Appeals, Multichannel Fundraising Innovation, PR & Marketing

6 affordable, eco-friendly merchandise ideas for your charity campaign

Date posted: 22 Oct 2019

Investing in quality merchandise can lead to a rise in product sales; in turn, your charity will incur a profit. But letís be honest, merchandise can be pretty pricey and rarely is it environmentally-friendly. So, the million-dollar question is: how can you keep within budget, support sustainability and still generate some income from merchandise?

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5 pages