Charity Choice Blog

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Posted in Health Fundraising

The Ice Bucket Challenge

This summer ice has been going in more than just drinks. The Ice Bucket Challenge is the fundraising craze that has swept America, and now it's hit the UK. So make sure you've got a bucket to hand as you never know when you might be nominated!

 

The challenge is all about filming yourself pouring a bucket of iced water over your head, uploading the video onto social media, and then donating money to charity. Once you have completed the challange you nominate 3 friends to also get drenched, and if any of them forfeit their go then they are asked to donate a higher amount of money. 

 

The Ice Bucket Challenge was started in the US by former Boston College baseball player Pete Frates, whose budding career was cut short by the disease ALS - Amyotrophic Lateral Sclerosis. In the UK this disease is referred to as Motor Neurone Disease, and it attacks the spinal cord often leading to speech difficulties and muscle spasms, in some cases it can even be fatal.

 

So far in America the challenge has raised over $3 million for ALS, and has seen a whole host of celebrities get involved. Now in the UK the challenge has started raising money for a variety of charities, including Macmillan and the Motor Neurone Disease Association.

 

If you decide to take part in the Ice Bucket Challenge but are not sure which charity to fundraise for then take a look at the health charities listed on our site here.