The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

2 pages

Posted in Opinion, Trends & Research, Direct Marketing, Online & Mobile Fundraising Technology & Digital, Products & Services

Digital + printed materials bring in 25% more responses than a digital alone

Date posted: 18 May 2016

According to global management consulting firm, McKinsey Development, campaigns that combine digital and printed materials bring in 25% more responses than a digital campaign alone. A partnership between print and digital can help you to bring in those donors. Your direct mailing should guide your donors to your website...

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2 pages