The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

4 pages

Posted in Opinion, Trends & Research, Direct Marketing, Online & Mobile Fundraising Technology & Digital, Products & Services

Digital + printed materials bring in 25% more responses than a digital alone

Date posted: 18 May 2016

According to global management consulting firm, McKinsey Development, campaigns that combine digital and printed materials bring in 25% more responses than a digital campaign alone. A partnership between print and digital can help you to bring in those donors. Your direct mailing should guide your donors to your website...

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Posted in Case Studies, Individual Giving, General Fundraising, Campaigns & Appeals, Local & Community Fundraising, Online & Mobile Fundraising Social Media & SEO, Innovation

Night Light stories: a crowdsourced lead generation campaign

Date posted: 09 Feb 2016

Ronald McDonald House Charities’ lead generation campaign generated 6,000 new supporters for the charity through opt-ins. Lauren Gotlieb explains how the charity’s collaborative approach helped create strong bonds with new and current supporters

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4 pages