Austerity, uncertainty and competition bring challenges for all fundraisers, but for unpopular or niche causes there is an additional hurdle to overcome. So what is the right approach to take? Peter Gilheany shares his wisdom
In the fight for airtime and audiences, are charities’ claimed days, weeks, and months as effective as they could and should be? Kirsty Stephenson embarks on a whistle-stop tour of this year’s awareness days to find out.
Are you missing out on the latest social media tools? Kirsty Marrins presents 4 free tools (Followerwonk, Canva, Buffer and Google Drive) that charity social media managers can use to help build and foster a community of supporters
Charities will best protect their reputations by being proactive in showing why they operate in the way they do. Becky Slack and Tom Collinge review the changes since the Olive Cooke scandal hit, and show how charities can guard against negative media coverage in the future