According to a recent research 60% of Londoners selected seeing friends as the number one reason to bring a smile to their faces, followed by 37% listening to music and 34% having more money.
In an effort to educate children in the UK of the benefits of oral health, Wrigley’s Extra and Action for children are launching oral health workshops and have created research into what makes people smile.
Liz Rowe, Operations Director at Action for Children, said:
“Too many children continue to be badly affected by poor oral health – but being able to smile with confidence is important for a child’s self-esteem and lifelong physical health. Our fun and informative workshops will aim to provide the opportunity for children and families to develop a better understanding of the importance of oral health and the practical tools they need to maintain it.”
Workshops will include sessions and discussions, demonstrations and fun, interactive activities to educate and provide take away practical skills.
Funded by Wrigley via their Smile Back project, during the eight week long campaign a donation to Action for Children will be made, for every pack of Extra® sugarfree gum sold in the UK.