In the UK, over 15 million tonnes of food is thrown away per year. In a bid to help support local homeless charity, The Whitechapel Centre in Liverpool and Healthy Foods Online have created the ‘Don’t Waste in Haste’ campaign.
Since 2011, there has been a 42% rise in homelessness in Liverpool. The Whitechapel Centre has been operating for over 30 years providing rough sleepers with shelter plus breakfast, lunch and dinner, however, due to the dramatic rise in figures they are struggling to support the city’s most vulnerable people.
This is an issue not only faced in Liverpool but is affecting cities nationwide. Last year, between April 2015 and March 2016, Trussell Trust’s food banks gave 1,109,309 people a three-day emergency food supply but with levels of homelessness rapidly growing, this is causing extra pressure.
After a review of the level of food wastage in their company, Healthy Foods Online decided to launch their campaign to provide The Whitechapel Centre with a regular supply of foods.
Marketing Manager Michael Craven said:
"It felt wrong to throw away perfectly edible goods when so many people are using food banks and struggle to know where their next meal is coming from. We are so pleased to join with The Whitechapel Centre to ensure that they have continued support from us so that they can carry on the great work that they do."
'The Don’t Waste in Haste' campaign & Healthy Foods Online are urging other businesses to donate food and goods to charities like The Whitechapel Centre to help those in their hour of need.
Find out how you can support the campaign here.