Want to prevent donor fatigue? Here are five ways you can make yours a friendlier ask.
1. Say it with a letter
Direct mail is less aggressive than street collections as the donor can process your ask on their own terms, They may also prefer to send donations in the post, rather than giving up their bank details
2. Get suited and booted
Ensure that your representatives are kitted out with branded clothing and are displaying identification – including your registration number – in a prominent position
3. Prime your targets
People are more likely to give if they know that their money will be used for before they are approached. Use posters and flyers in the days before a collection, so potential supporters can digest the information.
4. Shiny, happy people
Don’t bombard your audience with negative imagery. Of course, the issues you’re addressing do need to be communicated, but it’s human nature to switch off when faced with distressing footage.
5. Remember your manners. Keep in touch with success stories and updates on current prjects, so that donors feel a part of the process and know how their investment is being spent.
Want to find out what the general public really think? The Fundraiser asks 'Do you mind being asked to donate?'
This article first appeared in The Fundraiser, Issue 2, February 2011