The Fundraiser - Practical advice and insight for the charity sector

Posted in Special Focus Individual Giving, Legacies & In Memory, General Fundraising, Campaigns & Appeals, Multichannel Fundraising, Small Charity Fundraising Social Media & SEO, Innovation, Technology & Digital, PR & Marketing, Training & Development, Communications, Crisis Management, Impact Reporting & Measurement, Social Investment, Income Diversification

Our top 10 picks on The Fundraiser in 2020

As the year draws to a close, we’ve taken a look back at our top 10 stories from 2020 to give our readers a chance to revisit any you might have missed:


1. 11 ways to give a great fundraising speech: From an analysis of over 100 fundraising speeches Alan Clayton shows how even the most nervous public speaker can deliver an inspiring fundraising speech.

2. Free Webinar: Fundraising in the time of COVID-19: In April, Consider Creative's Account Director, Ellie Adamo, and Creative Director, Ben Brill, discussed how different organisations outside of the sector have approached the COVID-19 pandemic, and shared their advice on how charities, large and small, can learn from the lessons of the commercial sector to benefit their organisations. View the full recording here

3. How to evoke nostalgia in your legacy campaign: Rob Cope, Director of Remember A Charity, explores why a stroll down memory lane can be so powerful for legacy fundraising and how to embed sentimental memories in your campaigns.

4. 4 ways to market a charity fundraiser without breaking the bank: At the root of a non-profit is the passion for a cause that brings good into the world. To promote that cause, non-profits need effective fundraising. And for people to hear about a fundraiser, you need to market it. Yet with limited resources, funds, and staff, how can you promote your cause? 

5. Engaging the next generation of BAME supporters: Fezzan Ahmed is Philanthropy Officer, BAME Communities, at Barnardo’s with over a decade of experience across the private and voluntary sectors; he is dedicated to social change, sustainability, and diversity. He spoke to us about diversity in the charity sector and the work he is doing at Barnardo's to encourage BAME communities to support more UK-based charities.

6. How to make social media work for your charity: With so many social platforms out there, it can be overwhelming knowing what role each could play in building your social strategy.  In this article, Rorie Clarke of Social Misfits Media details the benefits of today’s popular social channels to help you uncover the ones most suited to your organisation.

7. How charities are receiving increased donations during the pandemic: The lockdown meant that charitable events and fundraisers across the globe had to be cancelled, leaving many charities with a large loss in income. However, as a result of the situation and public awareness, the public were more generous than ever by supporting causes both close to their heart and those that have appealed for help.

8. What to focus on now to increase fundraising momentum: At a time when charity income is more pressing than ever, how can you ensure your charity is getting rewarded for the hard work you do all year round? Rob Woods, Fundraising Trainer, Author, and Coach looked at how fundraisers can have more valuable conversations with their high-value supporters.

9. Making every interaction count: an interview with Anna Hessenbruch: Anna Hessenbruch is currently the Supporter Experience Strategist for the NSPCC. In this interview, she tells us about her role, supporter behavior and strategy.

10. Using organisational agility to meet big challenges and succeed: Lucy Radford, Fundraising & Communications Officer at the Sumatran Orangutan Society (SOS), talks about how the charity have been able to achieve significant goals due to the agility of their organisation, adapting quickly to embrace challenges and opportunities which they might otherwise miss.

If there are any topics not covered that you’d like to read, submit or perhaps collaborate on in the new year, please feel free to get in touch with Suzanne.watts@wilmingtonplc.com who will be happy to discuss new ideas with you.

Wishing you a peaceful festive season, from all at The Fundraiser!

What are your fundraising plans for 2021?

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