The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

24 pages

Posted in How To Guides Innovation, Technology & Digital, Products & Services, PR & Marketing, Communications, Charity Management

6 ways to create a strong brand for your charity

Date posted: 08 Nov 2019

Creating a strong brand is an essential way to engage people with your organisation and communicate your values. In busy and under-resourced organisations it’s easy to put branding and marketing to the bottom of a to-do list and categorise them as ‘nice to have’ rather than crucial...

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Posted in How To Guides, Special Focus, Individual Giving, General Fundraising, Direct Marketing, Multichannel Fundraising, Small Charity Fundraising, International Fundraising

10 things to consider in your welcome programme

Date posted: 05 Nov 2019

As fundraisers, we're always looking for the nirvana of low attrition and lifetime supporters. The long-term supporter journey is often talked about, but it's not always obvious how to map out a journey that includes strategic and tactical planning as well as appropriately personalised responses to your valuable newly recruited supporters...

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Posted in How To Guides, Trends & Research, Online & Mobile Fundraising Social Media & SEO, Technology & Digital

4 ways to use Instagram to boost your non-profit’s fundraising efforts

Date posted: 01 Oct 2019

Just 30% of non-profits are currently using Instagram to raise money and awareness. With 1 billion users accessing the platform every month, 50% of those are scrolling through their feed each day, meaning there is a huge opportunity for charities to use the platform to reach potential donors…

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Posted in How To Guides, Ask the Experts, Corporate Fundraising & Partnerships, General Fundraising Charity Partnerships and Mergers

3 tips to win a million-pound pitch

Date posted: 28 Aug 2019

When presenting your charity’s case in front of a panel of potential corporate partners, it can go one of two ways. Fortunately, rather than leaving it up to fate, Amber Madden, Corporate Partnerships New Business Manager at Rays of Sunshine children’s charity, has three top tips to share with you ahead of your pitch day…

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24 pages