For many charities, legacies are a staple source of funding. Subsequently, the ever-changing legacy market is always one to keep an eye on. In light of this, Smee and Ford’s most recent Legacy Trends report reveals 14 ways for charities to get the most out of your legacy marketing strategy...

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The latest annual Legacy Trends report published by Smee & Ford examines what’s happening in the legacy market today, the importance of legacy fundraising and what charities can do to optimise your legacy potential...

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Pairing up with the right Will-writing provider can help charities to make it easier for the public to write their Will and encourage legacy donations. But, in an unregulated market, how can charities choose the right partner; one that not only meets their needs but also those of their supporters?

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In advance of Excellence in Legacy Administration 2019, we spoke with ELA event chair Spencer Wisdom about his experience in the legacy admin space amidst the evolving landscape, and why he is attending this year’s event.

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The latest annual Charity Financials Top 100 Fundraisers Spotlight report has been launched, which examines the financial trends of the UK’s top fundraising organisations amid a difficult funding environment...

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“Why can’t you tell me how much return we’ll get from legacy fundraising?” Have you ever asked that question and thought surely, it’s not that hard? After all, there are returns on investments (ROIs) for other fundraising income streams…

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At the Victoria and Albert Museum (V&A), legacies account for less than 2% of all fundraising income. However, it is important to understand that arts organisations have traditionally faced a number of unique challenges when compared to mainstream charities…

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“We live in interesting times. They are times of danger and uncertainty, but they are also the most creative of any time in the history of humankind.” So said Robert Kennedy in 1966. If Kennedy had been a UK fundraiser, he would surely have been referring to the legacy sector in 2019…

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Supporter centricity is at the top of many charities’ wish lists; we want to get closer to supporters, demonstrate personal impact and tell compelling stories…

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Richard Radcliffe explains why a strong legacy proposition needs to do more than just fire up supporters, it needs to provoke them to take action. Because the absence of an effective call to action (CTA) will lead to the absence of a Will…

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