Sponsored Article: How Speciality Promotions help charities to raise their profiles and maximise income

In a very crowded market, many charities and worthy causes find themselves fighting for the generosity of the public. In order for charities and fundraisers to maximise charitable donations, it appears that standing out from the crowd offers the best advantage. A decade ago the voluntary sector was cash rich and fundraising seemed to have come of age. It turned out that there were further challenges to tackle, in particular balancing increasing fundraising costs with increased targets.

In a year that seen some remarkable fundraising achievements explode virally, such as the ALS Ice Bucket Challenge, charities are looking to offer something different to spread the word of their cause and appeal to the public in exchange for donations. 2014 is still considered to be a delicate economic environment for many, yet recently Children In Need raised another record breaking total, pushing the bar to a record £32.6m in donations. Also, Bob Geldof has re-released Band Aid for its third version to help raise funds for Western Africa to tackle the Ebola outbreak, which shows significant success for charities is possible.

Speciality Promotions is a prize insurance intermediary who specialise in aiding the impact of marketing promotions for charities, and we offer solutions and ideas to charities and fundraisers which helps them maximise the funds raised through events and activities. We also help the causes to stand out and receive as an impressionable impact as possible.

Whether you are a local fundraiser, charitable organisation, or are conducting activities on a charity's behalf, then Speciality Promotions can offer extra impact to your fundraising initiatives and help to increase the value of funds raised. In return for a small insurance premium you can offer a supporter the chance to win an attractive prize such as a car, holiday, or a large donation to a charity. Offering such a prize can encourage donations and increase engagement with consumers, which in turn can increase revenue for charities.

What sort of competition can I run?

Speciality Promotions have solutions for various fundraising initiatives that can help you achieve your fundraising goal. Charity golf days have always been a popular fundraising initiative for many years and thousands of charity golf days are held across the country each year. Golf days also encourage fundraising activities to happen across the day to raise funds.

When organising the event, offerings, such as a hole in one prize, can be a way to help fill places for the day. A policy for a hole in one prize can start from as low as £99.00. You can ask for contributions from competitors on the day and it can tie in with the rest of the day to encourage a fantastic sum to be raised for the charity.

Alternatively, if you are holding a fundraising dinner or ball then why not run a roll the dice or safe crack promotion to offer a fun interactive way for a great prize to be won in return for a donation. This can add an element to the night that creates excitement and offers the chance to drive revenue through donations and contributions.

Another option that Speciality Promotions can help with is if you are a charity who uses direct mail or email to gather donations and revenue, then you could use unique codes on the mail piece. When a recipient makes a donation they enter the unique code, then the code is checked to see if it contains a variety of rewards, including doubling the donation for free, a gift in return, or a cash prize for the donor or charity.

All of the solutions that Speciality Promotions provides can add an extra incentive for donations and fundraising activities. Each option can be tailored to suit the need of the fundraiser or organisation, and it can be tailored for any budget, large or small. The key aim is to provide a low cost way to incentivise and maximise the charitable cause's revenue. 

Speciality Promotions provide prize insurance policies underwritten at the Lloyds of London Insurance Market. These policies reimburse winners for successfully achieving a win in a contest, Speciality promotions has helped many businesses and charities run successful sales promotions and competitions. For more information about how we can help you raise money as a fundraiser, please contact us on 0845 121 4344, or email info@specialitypromotions.com or visit www.specialitypromotions.com.