The website – www.leprosymission.org.uk – is image-led and incorporates heartfelt stories from the field with an online donation ‘ask’ or ‘call to action’ on each key page.  It also demonstrates the depth and wide reach of our work.

Designed by Ipswich-based digital marketing agency Itineris, the vibrant website is responsive, optimising the user experience on desktop, tablet and mobile devices.

An international development charity that partners with the likes of Tearfund and Salvation Army in its projects, The Leprosy Mission’s new website is ‘stat driven’ and includes the latest data from the field on each key page and in the footer.

Head of Marketing and Communications at The Leprosy Mission England and Wales, Rosalyn Palmer, has been selected to chair Third Sector’s Integrated Digital Fundraising conference in London on 19 June following the charity’s consistent growth in digital fundraising.  Its Advent appeal demonstrated a 30 per cent upswing from the previous year.

She said:  “Going back a couple of years, I think there was previously a viewpoint that The Leprosy Mission was an old-fashioned charity children learnt about in Sunday school.

“But a recent upturn in our fundraising - an outstanding achievement in a difficult financial climate - has demonstrated that we are a 21st century charity dealing with 21st century issues.  We are at the forefront in the field of digital communications.

“This has not been achieved without strategic investment and we recently appointed a Digital Communications Officer who uploads compelling content onto the new website daily, using a spectrum of social media platforms to direct traffic to the site.

“These are exciting times for The Leprosy Mission as we make a concerted effort to grow our online database and interact with people passionate about international development and combating the many injustices the world’s poorest people face.

“The new website is more than an ‘online brochure’, it’s about creating awareness, engaging the user and taking them on a journey with us.”