Cancer Research UK
Registered Charity Number: 1089464, SC041666
CANCER RESEARCH UK LAUNCHES RACE FOR LIFE AT HOME
With Race for Life events postponed until the Autumn, Cancer Research UK is encouraging the nation to keep active and united by signing up to its new initiative, Race for Life at Home, in partnership with Tesco.
Launching today, the new campaign developed in partnership with creative agency Anomaly, asks everyone to Race for Life in their own way, leading with the unifying message, ‘Apart but still together. Join the Race for Life at Home’.
Race for Life at Home will create a collective online experience where all fundraising efforts will go towards life-saving cancer research. The campaign aims to generate buzz through online and social media activity, encouraging supporters to participate in influencer-led live events and to come up with their own challenges, alone or with their family, safely in their own homes.
Once participants have signed up on Race for Life’s website for free, they can get involved in three ways:
1. Join Facebook Live events – a variety of hosts will lead participants through different exercise routines
2. Create their own challenge from their living room – this could be a record number of burpees or a yoga session, anything goes! Encourage friends and family to join in the challenge too
3. Go for a solo walk, jog, or run – this could be a 5k, 10k or simply a lap around the garden
Participants are encouraged to show their support by sharing their challenges and activities on their own social media channels using the hashtag #RaceForLifeAtHome. Updates on the online Facebook live events, including upcoming dates and hosts, will be available on Race for Life’s Facebook page in the coming weeks.
The campaign will appear across social media.
Sarah Pickersgill, head of Cancer Research UK’s Race for Life said: “We’ve made the difficult decision to postpone our Race for Life events until later in the year, and this will inevitably have an impact on Cancer Research UK’s ability to carry out life-saving research. While many of us may feel our lives have been put on hold, cancer hasn’t stopped, and people affected by cancer need our support more than ever. We wanted to do something to bring our fantastic community together and thank them for their ongoing patience and commitment, which is why we’re very excited to launch Race for Life at Home! Everyone who signs up can get creative and take part in whatever way they want. There is no challenge too great or small when it comes to Race for Life at Home. Whatever you do just remember to join in, have fun, stay safe and share your experience with the community online. There’s also an option to donate if you wish. We may be apart but we’re still in this together.”
Sign up for free to the Race for Life at Home at www.raceforlife.org and join the conversation at @RaceForLife #RaceForLifeAtHome