The Fundraiser - Practical advice and insight for the charity sector

Posted in Legacies & In Memory, General Fundraising, Event Fundraising, Grants & Funding

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The Fundraiser, Smee & Ford and Charity Choice are delighted to present the second of our one-day conferences designed specifically to help charities explore new ways to raise funds and diversify their activity, engaging new supporters and capitalising on fresh technologies.

Promising to be an engaging and practical event, the Successful Fundraising: Preparing for the future conference at the De Vere Holborn Bars, London will feature:

• Expert guidance on the impact of GDPR on your charity strategy 
• Proven strategies to optimise and impact fundraising while engaging new donors 
• Specialist planning advice on ongoing consent issues including managing legitimate interest 
• Practical and informative case studies from charities who are leading the way 
• Help with legacy fundraising strategies and targeting a new generation of supporters


Introducing our expert speakers

  • Matt James, Director of Communications & Marketing, WellChild
  • Richard Turner, Founder, iFundraiser & Former Chief Fundraiser, SolarAid
  • Mike Hilder, Legacy Marketing Development Manager, Alzheimer's Society
  • Professor Nicholas Hopkins, Commissioner, Law Commission
  • Michael Clark, Gifts in Wills and In-memory Manager, Cystic Fibrosis Trust
  • Sarah Bissell, Director of Fundraising, Autistica
  • Jane Hallahan, Head of Legacy & Direct Marketing, Mencap
  • Tracy Griffin, Executive Director of Marketing, Fundraising and Communications, Scope
  • Ashley Rowthorn, Managing Director, Legacy Link and Legacy Voice
  • Daniel Fluskey, Head of Policy and Research, Institute of Fundraising 
  • Mike Fagg, Head of Marketing and Fundraising, MAF UK
  • Ali Godfrey, Director of Business Development, The Fishermen's Mission
  • Paul Marvell, Interim Director of Fundraising, Battersea Dogs & Cats Home
  • Kenneth Mullen, Partner, Withers LLP
  • Alex Hayes, Development Manager, the FSI
  • Robert Cummins, Head of Fundraising Strategy and Operations, NSPCC           

What’s on the agenda?

Excellent fundraising is more than just compliance!

  • Examine the changes and updates
  • Discuss how to ensure that your fundraising continues to establish long term relationships with supporters and inspires people to give

Is consent marketing the only option? 

  • Exploring the options including legitimate interest
  • Reviewing the journey of moving to consent opt-ins
  • Testing consent statements

Where next for fundraising?

  • Rethinking the fundraising strategy
  • Overcoming the lack of grant funding
  • Identifying new innovative ways of raising funds and diversifying income
  • Exploring social fundraising
  • Strategies to engage new supporters in a more regulated environment

Engaging post GDPR for sustainable relationships

  • Latest insight into Scope’s journey: transforming into a fundraising organisation
  • How to develop an innovative engagement strategy
  • How to optimise interest and create a focused audience

 Developing an effective community fundraising programme

  • Managing the impact of GDPR on your current programme
  • Bringing volunteers and staff with you as part of the change
  • Recognising new opportunities and new value in your existing approach

 Creating a digital fundraising strategy post GDPR

  • Exploring new opportunities for digital fundraising
  • Embracing new technology and moving towards digital engagement of new and existing supporters
  • Innovations in digital fundraising – exploring the benefits of contactless giving and the use of smartphone apps

Do we really know what works when it comes to legacy fundraising communications?

  • Overview of current issues facing the legacy market
  • What is the best call to action?
  • Making it easy to make a Will – exploring online Wills
  • Marketing legacies to a younger audience 

Recognising bereaved supporters in the supporter journey

  • Our qualitive and quantitive research with our bereaved supporters
  • New product development for bereaved supporters
  • Why the words we use are so important to how someone feels

Strategic corporate partnerships – building the income through building passion

  • An overview of the Autistica Deutsche Bank corporate partnership through the eyes of a very small charity
  • Inspiring staff to solve problems:
  • i. Creating comms and outreach that makes autism and research relevant to everyone
  • ii. Working together to put specific skill sets to use to advance research
  • iii. Working together to develop a new service for autistic people
  • Leveraging the partnership and relationships for further growth




Who should attend?

Fundraising Managers/Directors, Marketing Directors/Heads, Communications Directors/Heads, Media Directors/Heads, Major Donor Fundraisers, Individual Giving & Legacy Managers, Legacy Director/Manager, Fund Managers, Grant Managers, Legacy Managers, Trust Managers.

No matter the size of your charity, there will be there something for everyone, whether you are a small charity looking to develop your fundraising strategy or a larger one looking to get new ideas and inspiration.

*Terms and Conditions apply


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