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Promotional
Opportunities
Would you like to get the most out of your advertising
budget?
If so, we can help.
Charity Choice is widely recognised as the UK's
leading Charity website and printed directory
as it provides an unrivalled opportunity for a
variety of clients. Visitor numbers continue to
increase monthly, as Charity Choice establishes
itself as the definitive website for both the
Charity Sector who use the website to select goods
and services and for those looking to donate to
Charity. Existing clients will bear testament
to their satisfaction with the promotional opportunities
and response generated from their sponsorship,
banner or listing advertisements.
If you are a charity, the Charity Choice directory
of charities offers you the unique opportunity
of promoting your organisation to those who are
specifically looking to donate. If your company
provides services to the voluntary sector, the
Charity Choice Services Directory offers you the
ideal opportunity to gain new business referrals
and an increase in exposure to clients within
your market/sector. Take advantage of one of the
promotional opportunities described below. Charity
Choice can provide your charity or charity service
with consultative advice on a variety of opportunities
to suit your specific business needs, and can
provide clients new to the internet with guidance
and help to understanding the many online benefits
available to you. Click
here for our advertising enquiry form.
For information on how we market our directory
online click here,
we do more than just list your details!
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Who
should advertise?
Charities
"I thought I should let you know how delighted
we are with the continued effectiveness of Charity
Choice in securing legacies. We are able to monitor
the response through a code in our address. Charity
Choice will continue to be our primary publication
for attracting legacies but we are of course now
augmenting this through your Internet facility."
Stanley G Helliwell Executive Director,
Yorkhill Children's Foundation
"We
have found Charity Choice to be invaluable in
attracting legacy donations to help us fulfil
our promise to promote life-saving and life-enhancing
research. We are extremely happy with the service
and results that we have received."
Sue
Maridaki
St. Peter's Trust for Kidney,
With thousands of visitors ranging
from members of the public to legal professionals,
there is not a better way of raising funds than
through Charity Choice's print and online directories.
There are promotional opportunities to suit every
marketing strategy and budget, ranging from sponsorship
opportunities designed to create impact, to banner
advertisements. Ensure that you do not miss out
on potential donations, and highlight your charity
on the UK's leading charity directory website
and printed directory.
Click
here for our advertising enquiry form.
Service Providers
"Caring Cancer Trust frequently refers to
the Charity Choice Services Directory when selecting
goods and services for our organisation. We consider
Charity Choice to be the most valuable charity
reference tools available and feel that they have
done an excellent job with this much-needed Services
Directory"
Helen
Sinclair Co-founder,
Caring Cancer Trust
Does the voluntary sector make up part or
all of your client base?
The brand name Charity Choice is widely recognised
by the UK voluntary sector as the UK's leading
authority on charity information. The Charity
Choice Services Directory is well established
as the definitive guide to UK charity services.
No other website can offer you access to a highly
targeted audience of individuals who manage budgets
and authorise spending in UK Charity organisations.
Charity Choice provides a cost effective and
unique marketing opportunity to reach potential
donors and UK charities alike. As a trusted and
comprehensive information source, you can be assured
that your charity product or service will be seen.
Click
here for our advertising enquiry form
Advertising
Options
Enhance your charity or company awareness within
Charity Choice, see below for the following options
and their benefits:
Sponsorship Enhance
your listing Add/Amend
your entry
Enquiry
Advertising Form
Sponsorship positions
Sponsorship gives you the opportunity to develop
a relationship with specific parts of the Charity
Choice audience. Through sponsorship your corporate
logo/brand is continuously presented to potential
donors or customers to enhance awareness and stimulate
traffic to your website. See below for our online
sponsorship options:
For print product rates click
here
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Exclusive
homepage banner
This exclusive banner advertising position
appears at the top of the main homepage.
Banner size 468 x 60 pixels.
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Homepage
sponsorship button (1 of 10)
There are
sponsorship buttons available on the left
and right hand side of the homepage. Button
size 120 x 60 pixels.
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Exclusive
search page banner
There are
5 search page banner positions; Charity
Choice Directory Online, Charity Search,
Category Search, Charity Choice Services
Directory Online and Goodwill Gallery. This
exclusive banner advertising position appears
at the top of these pages. Banner size 468
x 60 pixels.
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Search
page sponsorship button
Each of the search page positions (Charity
Choice Directory Online, Charity Search,
Category Search, Charity Choice Services
Directory Online and Goodwill Gallery) have
sponsorship buttons available on the right
hand side of the page. Button size 120 x
60 pixels.
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Enhance your listing
Maximise your
advertising potential and enhance your charity
or company entry through banner advertising.
See below for our range of banner options
- be one step ahead of your competitors.
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Exclusive
category banners
On the charity category search you can search
using 32 categories and on the charity services
search there are 64 categories. Each category
has an exclusive banner attached to the
top of each of the search results. Why not
have complete control of your charity category
and book now. Banner size 468 x 60 pixels.
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Listing
banners
Highlight your entry within the results
list, make your entry stand out from the
results by having a listing banner attached. Banner
size 468 x 60 pixels.
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To discuss these opportunities or other advertising
positions available, please contact Claudine
Clark on 020 7549 8637.
Update your
entry
If you would like to be listed in the Charity
Choice Directory online or Charity Choice Services
Directory online click on the relevant link below.
Entries range from FREE to paid entries depending
on what information you would like displayed.
You can also use this link to amend or update
your current entry with new details. If you prefer
to talk to our sales team please contact Claudine
Clark on 020 7549 8637
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Please note that charges are clearly outlined
on the forms.
Banner
Design Specifications
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Size
allotted to each banner is within 12KB. |
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Size
specification: Banner - 468 x 60 pixels, Button
- 120 x 60 pixels. |
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Only
files with extensions (.jpg, .jpeg, .gif)
will be accepted. |
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Listings
banners are not to be animated. |
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Category
banners and sponsorship banners/buttons can
be animated. |
If you have any queries with regards to the making
of your banner please contact Alan
Parker on 020 7324 2368.
How
we market your entry
As
one of the leading websites in its field Charity
Choice has an excellent marketing strategy which
ensures that your entry is seen by as wide an
audience as possible and makes sure that you get
most out of your advertising. As part of the overall
online marketing of the Charity Choice website,
our experienced team of online marketing professionals
ensure the following essential online marketing
is carried out:
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Ensuring
the website is optimised for search engine
indexing and positioning. (Regular updates
of Page title, description, keywords meta-tags,
robot text)
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Search
Engines
Search
engines are an important promotional tool
on the Internet as many users use a search
engine at some stage to look for new sites
of interest. The Charity Choice web address
(www.charitychoice.co.uk)
and subsequent pages are submitted weekly
to search engines. Individual submissions
are made to all major worldwide search engines
and directories. Regional search engines
and directories in the United Kingdom are
also submitted to. Search engine submissions
are a continual process to ensure that the
Charity Choice website has and maintains
a competitive position within a search engine's
results.
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Statistic
Reports
Statistics
for the Charity Choice website are generated
on a monthly basis. Reports are important
as they provide measurement of site activity.
The Charity Choice site sees over 101,479*
user sessions and 1,145,856 page impressions
each month. This means that an average of
3,383* users visit each day and an
average of 38,192* pages are being
viewed. This indicates that Charity Choice
is a highly active website resource used
by many users and once someone is within
our site they are highly likely to view
multiple pages within the site.
* These figures
are based on March 2009. A user sessions indicates
how many actual unique users came to the
site regardless of how many pages they viewed
whilst within the site. Page impressions
indicates how many pages a unique user has
visited. The higher the page view impressions
the more pages they have searched and viewed
within the site. For further information
on web statistics please
contact our sales team.
The statistics
captured are derived only from those users
who view www.charitychoice.co.uk
and other web address extensions of this
and re-directions. Links and affiliations
with other websites are not captured within
this report therefore traffic statistics
are greater than reported on.
Continuous
monitoring of website statistics includes
reporting of search engine ranking, link
popularity, domain name ownership, active
website links and affiliations
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Important
Information
Due to the
operational differences of search engines
and directories, all Wilmington Business
Information websites are submitted on an
individual basis with an accurate description
and precise category selection. Therefore,
Wilmington Business Information cannot guarantee
that our sites will appear in all related
search listing results.
It is important
to note that submissions to search engines
generally take between 4-8 weeks to be processed.
Also because several search engines involve
a subjective human element in their listings,
there is no guarantee that all submissions
will be accepted
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